Shorter more predictive surveys

Whitepaper Research Excellence | 2013 | Engels

Summary
shorter-more-predictive-surveysBrandtracking surveys are in trouble, but their plummeting response rates, faulty answers and flawe analysis can easily be solved by the disciplined application of three core principles.
  • principle of respondent level validity
  • principe of redundancy
  • principle of respondent relevance


Brand equity surveys, once long en boring,

now take less than three minutes to complete.

Want to know how?
Download our whitepaper below or get in touch with one of our specialists.