Revealed: what it takes to be an irresistible brand

Whitepaper | Branding & Communication | 2014 
 
What do L’OrĂ©al, Stella Artois, Red Bull and Audi have in common? The most obvious answer is that they are all extremely successful: the world’s leading personal care brand, one of the fastest growing brands in beer, the world’s leading energy drink, and the fastest growing auto brand on earth, according to the BrandZ index.


hoe-maak-een-onweerstaanbaar-merk
But that’s not all. These brands are not just strong, recognisable and popular; they are irresistibly so. When faced with a choice in their category, consumers are magnetically drawn to them, unable and unwilling to see any alternative. The power these brands exert today makes their success appear almost magical, but the fact is that they have very specific characteristics that make them irresistible.

Download de whitepaper onderaan de pagina

Direct gedegen advies over het bouwen van een onweerstaanbaar merk?

Saskia Bot 
Research Executive
m  06 810 89 661
e  saskia.bot@tns-nipo.com

 

Roxanne Meiners 
Research Executive
t  020 5225 328
e  roxanne.meiners@tns-nipo.com